Everyone hates to fail but what most people don’t realize is that failing is part of success. Anyone who has ever succeeded has failed many times. So, how do you overcome failure?   Here are 5 keys to overcoming failure.             Learn From Your Mistakes … Read More

If you’re having trouble getting inspired, it may be simply your choice of verbs. Here are 5 action verbs that can help get you inspired and get you out of your rut.   We’ve all been stuck in that place where things just don’t seem to go forward. We have … Read More

Hurtful memories can stifle your development and growth. How do we break through this insidious mental conditioning? How do we grow and develop beyond hurtful episodes that bury themselves in our subconscious and influence our lives? How do we change and grow so that we can live our dreams?   … Read More

Accomplishing Any Goal is just 5 Easy Steps away:       Establish a definite date – Set your goals in reverse. Pick a date of completion and work backward. Ex. Set a goal for the end of the month and then set short term goals for each day through … Read More

It’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make intelligent choices quickly. You have an advantage over big businesses in that you’re … Read More

Every copywriter’s nightmare. We write a beautiful copy for a client, who takes one look and says, “You can’t be serious! This is too sales-y…or too simple…or too different…”   In response, I tell my own clients, “You may not like this copy. But you’re not the target market, even … Read More

Wooing customers is a little bit like dating.  No, you can’t present the engagement ring on your first date!  There’s a two-way relationship that grows one step at a time before it leads to the church doors.  You can’t rush it… you can’t skip it… if you’re looking for the … Read More

Winners are always looking for ways to grow their business.  They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren’t available during better economic times.    Get More For Your Advertising Buck   When the economy makes a … Read More

Think back to the last car you bought.  Did you really NEED a car at the time? Chances are the car you were driving at the time was still running just fine when you bought the car you have now.  The point is, people rarely buy because they need… they … Read More

There’s this gut reaction that most businesses have when it comes to marketing. Spend money looking for new clients. But the fact is it’s far more expensive to find new clients than retain the ones you already have. Several studies have estimated the cost of a new client being somewhere … Read More