For years, now, marketing gurus have been pronouncing the death of email marketing. Most of the time they’re just trying to sell you on using their latest whizz-bang alternative (like SMS or Facebook Messenger). But the fact is email keeps going strong. That’s why one of your most valuable assets … Read More
Your Prospects Are Judging The Way You Look Online
For many people, perception is reality. What that means to you is that your prospects are probably judging you for the way you present yourself and your business. It’s kind of like judging a book by its cover. So if they’re visiting your website, and something about your business or … Read More
How To Get The Best Use Out Of Online Content For Your Business
If your business has any sort of online presence, then you’re going to need top quality content to so you can get traffic, build relationships, and convert your visitors into buyers. Here are some ideas on how to get the most out of your business’s content… Content for Boosting Traffic … Read More
Brand Building for Small Businesses
We are not big proponents of brand marketing for the sake of getting your brand seen more. In fact, most brand marketing is a waste of money when compared to the practicality of direct response marketing for most small businesses. That said, branding can still be important for reinforcing ideas … Read More
How to Make More Money on Every Transaction
As Jay Abraham has famously taught, there are three main ways to grow your business: Increase the number of clients, get more new prospects into paying customers. Increase the average transaction, get each client to buy more at each purchase. Increase the frequency that the average client buys from you, … Read More
How To Grow Your Prospect & Customer Lists With Social Media
Social media marketing enables you to attract more attention when you create and share content. Social media platforms are great places to engage with your audience but they aren’t the best places to make sales. To make sales, you want to use social media to drive traffic to your opt-ins, … Read More
Growing Your Business’s List Through Public Speaking & Local Events
Growing your email list doesn’t have to happen only online, or only away from home. In fact, you can grow your email list with local events and public speaking bigger and stronger than you may have thought possible. Let’s look at how you can do that. All these hacks work … Read More
Analytics Hacks to Grow Your Prospect & Customer Lists
Around here, we talk about “funnels” all the time. Even if you don’t know what the word means, you’re likely working with funnels. If you have a newsletter or an opt-in email list, you have a funnel. A simple newsletter sign up form and a freebie, such as a checklist … Read More
How To Leverage Video to Grow Your List of Prospects and Customers
Video content like content with images seems to perform better in all industries. This is the reason for the rise in popularity of platforms like YouTube.com. People love sharing video, and they especially love watching it on their mobile devices because it’s easier to watch something than read it when … Read More
Incorporating Facebook and Instagram Live Streaming Into Your Marketing Plan
Using Facebook and Instagram Live as a list growing method is an excellent way to use social media and the power of video to grow your email list. But you won’t grow your email list without a plan to follow. Use these business hacks to grow your list with Facebook … Read More