The Blog

Every copywriter’s nightmare. We write a beautiful copy for a client, who takes one look and says, “You can’t be serious! This is too sales-y…or too simple…or too different…”   In response, I tell my own clients, “You may not like this copy. But you’re not the target market, even … Read More

Wooing customers is a little bit like dating.  No, you can’t present the engagement ring on your first date!  There’s a two-way relationship that grows one step at a time before it leads to the church doors.  You can’t rush it… you can’t skip it… if you’re looking for the … Read More

Winners are always looking for ways to grow their business.  They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren’t available during better economic times.    Get More For Your Advertising Buck   When the economy makes a … Read More

Think back to the last car you bought.  Did you really NEED a car at the time? Chances are the car you were driving at the time was still running just fine when you bought the car you have now.  The point is, people rarely buy because they need… they … Read More

There’s this gut reaction that most businesses have when it comes to marketing. Spend money looking for new clients. But the fact is it’s far more expensive to find new clients than retain the ones you already have. Several studies have estimated the cost of a new client being somewhere … Read More

If your business runs on referrals, you’d better have a plan for actually getting them. That’s because referrals won’t come consistently or easily unless you take action and create a plan for getting them. After all, the hardest part about earning a client’s referral is getting them to refer you … Read More

Have you ever had a business or service provider ask you for referrals? They say things like, “Do you know anyone who might be able to use my services?” or “My business relies on referrals. Who do you know who you can introduce to me?” Getting referrals for your business … Read More

Marketing is an essential part of any business, and it’s a fairly easy process to learn. However, there are many things that can go wrong when you try to market your products or services. One of the biggest problems businesses face is not understanding the difference between strategy and tactics.  … Read More

In this excerpt from our book, Systematic Advisor Marketing: How Financial Advisors Can Strategically Attract, Convert, & Retain More Clients, Ken Cook discusses a topic most advisors – most businesses, in fact – overlook. That’s their numbers.    Having been in the marketing industry for about a decade at the … Read More

There are many tactics you can use to get new clients. And yet, businesses are still tripping over themselves to bring in new business. Through the analysis of countless clients and business owners, it has been found that businesses tend to make these 5 common mistakes when attracting their target … Read More