How To Convert More Prospects Into Clients

Cosmo SpadaUncategorized

The challenge of converting prospects into clients is an issue that has faced businesses since the dawn of commerce. Although there are many ways to approach this problem, the simplest approach involves three easy steps: understanding your audience, defining desired outcomes for them, and establishing a plan to apply consistent … Read More

A Primer On Incorporating Upselling In Your Business

Cosmo SpadaSmall Business

When you hear the word upsell, most people think “would you like fries with that?” or “would you like to supersize it?” But upselling is a lot more than just getting a bigger burger for $1 extra. Upselling, simply put, is when you offer additional products or services, often at … Read More

4 Ways to Attract More Clients to Your Business

Cosmo SpadaSmall Business

A marketing strategy is essential in today’s world for any business to succeed, and it starts by attracting more clients. That’s why it is so important for any business to take the time and invest in attracting new clients.  The key to success starts with attracting more clients by making … Read More

How To Write Effective & Result-Oriented Marketing Emails

David BaerEmail Marketing

According to the Direct Marketing Association, over 66% of purchasers claim they made a purchase based on an email marketing message. That tells you that email marketing is still very important. In fact, according to McKinsey & Company, email marketing is almost 40 times better at new customer acquisition than … Read More