Brand Building for Small Businesses

David BaerSmall Business

Brand Building for Small Businesses

We are not big proponents of brand marketing for the sake of getting your brand seen more. In fact, most brand marketing is a waste of money when compared to the practicality of direct response marketing for most small businesses. That said, branding can still be important for reinforcing ideas … Read More

How to Make More Money on Every Transaction

David BaerSmall Business

How to Make More Money on Every Transaction

As Jay Abraham has famously taught, there are three main ways to grow your business: Increase the number of clients, get more new prospects into paying customers. Increase the average transaction, get each client to buy more at each purchase. Increase the frequency that the average client buys from you, … Read More

Analytics Hacks to Grow Your Prospect & Customer Lists

David BaerUncategorized

Around here, we talk about “funnels” all the time. Even if you don’t know what the word means, you’re likely working with funnels. If you have a newsletter or an opt-in email list, you have a funnel. A simple newsletter sign up form and a freebie, such as a checklist … Read More