We're David Baer and Ken Cook. Combined, we've worked as marketing professionals for more than three decades.
Marketing agencies and others use our consulting process to optimize marketing systems and grow their clients' revenue.

Ever since online marketing channels have become dominant ("Yellow Pages... what's that?"), we've witnessed far too many businesses struggling to grow... because they've been mislead into... wasting their time, wasting their money, and wasting energy on "trendy" marketing tactics that simply aren't right for their growth goals.
Frankly, the marketing industry is to blame - with a focus on selling tactics instead of strategy, and emphasizing platforms instead of solving problems. We know, because as former marketing agency owners, we probably contributed to the confusion.
After deciding there had to be a better way to help our clients grow and succeed, we formed The Prepared Group, a strategy-first marketing consultancy.
Based on proven practices that have been used by many of the world's most successful companies, we've developed our proprietary Predictable Revenue Framework, a step-by-step system designed to make certain you don't miss out on revenue opportunities sitting right in front of you.
If you are run a Marketing agency, and would like to discover how you can apply the Framework to your clients' growth, we'd love the opportunity to chat with you and see if we are a good fit for your needs.
Hear what some of our licensees, clients, and students have to say...
If you run a Marketing Agency and would like explore addition a high impact, high-ticket marketing strategy consulting offer to your menu of services...