We're David Baer and Ken Cook. Combined, we've worked as marketing professionals for more than three decades.
Marketing agencies and service providers use our consulting process to increase the value they deliver, serve & keep clients longer, and dramatically increasing their NET revenue.
Ever since online marketing channels have become dominant ("Yellow Pages... what's that?"), we've witnessed far too many businesses struggling to grow... because they've been mislead into... wasting their time, wasting their money, and wasting energy on "trendy" marketing tactics that simply aren't right for their growth goals.
Frankly, the marketing industry is to blame - with a focus on selling tactics instead of strategy, and emphasizing platforms instead of solving problems. We know, because as former marketing agency owners, we probably contributed to the confusion.
And the problem is only getting worse, as "Scale Your Agency" Gurus are out there selling marketers on the dream of raking in big money by specializing in one or two marketing "tricks" they can sell over and over again, while an outsourced overseas team fulfills the work for pennies on the dollar.
After deciding there had to be a better way to help our clients grow and succeed, we formed The Prepared Group, a strategy-first marketing consultancy.
Based on proven practices that have been used by many of the world's most successful companies, we've developed our proprietary Predictable Revenue Framework, a step-by-step system designed to make certain you don't miss out on revenue opportunities sitting right in front of you.
If you are run a Marketing agency, and would like to discover how you can apply the Framework to your clients' growth, we'd love the opportunity to chat with you and see if we are a good fit for your needs.
Hear what some of our members, clients, and students have to say...
"agencies need to be doing this!"
"It gives me more time to do what I want to do outside of the work world."
"It actually saved me tens of thousands of dollars by working with Ken & David."
"I'll be able to ask clients questions that other people wouldn't ask them"
"It gives me the resources and tools to be able to go into their business and say I can help you grow."
"Hands down this has been the best program I have ever experienced."
"soup to nuts of what needs to happen for nurturing leads and converting sales."
"This system makes it easy for me as part of an agency to deliver..."
"it can really help companies 2x, or 3x themselves easily and get their money back."
"I would recommend it to anyone who wants to grow their business."
"I'm super energized and enthusiastic in moving my business forward."
They "make it so much easier to sell to a client."
"You're communicating in a way that makes that person feel understood."
"everyone knows which direction we are going and how this program is going to help us."
"I had a lot of aha moments and a real opportunity to work on things you aren't always conscious of."
"I'm leading now with a clear path."
If you run a Marketing Agency and would like explore addition a high impact, high-ticket marketing strategy consulting offer to your menu of services...