We're David Baer and Ken Cook. Combined, we've worked as marketing professionals for more than three decades.
Businesses hire us to optimize their marketing and grow their revenue.
Ever since online marketing channels have become dominant ("Yellow Pages... what's that?"), we've witnessed far too many businesses struggling to grow... because they've been mislead into... wasting their time, wasting their money, and wasting energy on "trendy" marketing tactics that simply aren't right for their growth goals.
Frankly, the marketing industry is to blame - with a focus on selling tactics instead of strategy, and emphasizing platforms instead of solving problems. We know, because as former marketing agency owners, we probably contributed to the confusion.
After deciding there had to be a better way to help our clients grow and succeed, we formed The Prepared Group, a strategy-first marketing consultancy.
Based on proven practices that have been used by many of the world's most successful companies, we've developed our proprietary Predictable Revenue Framework, a step-by-step system designed to make certain you don't miss out on revenue opportunities sitting right in front of you.
If you'd like to discover how our team can help you apply the Framework to your business' growth, we'd love the opportunity to chat with you and see if we are a good fit for your needs.
We Help Information & Service-Based Businesses Define and Implement Marketing Systems That Generate Predictable Revenue
Looking for Information on our Financial Advisor Marketing Programs?
Complete details can be found at Advisor Inbound
Hear what some of our clients and students have to say...
If you'd like to waste less time and energy trying to attract new business, and instead maximize your revenue through proven consistent activities that lead to predictable income, then it's time to put a customized marketing strategy in place.
That's what we do.