Developing a Marketing Mindset

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Most coaches get involved in coaching for one extremely compelling and valuable purpose – because they want to make a positive impact on the lives of others.   As a coach, the extent to which you are able to fulfill that objective is contingent upon two factors. Firstly, your skill … Read More

Continuously Moving Your Marketing Forward

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Marketing is an ongoing journey for your business.   That might seem like an obvious statement, but the actions of many small business owners might indicate otherwise. For many, you build a website, create a brochure, or go to a few networking events and then you wait for results to … Read More

Choosing Your Niche Market

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One of the keys to being a successful Internet Entrepreneur is choosing a niche.  One of the challenges of the World Wide Web is its expansive reach and versatile nature.  As the old joke goes, the best thing about the Web is that you can do virtually anything, the worst … Read More

Checklist For Establishing Goals

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Goals must be set in advance! Determine your direction accordingly.   When you consider setting goals in your business, you are much like the captain of a ship. You have the vast area of the sea of your life before you. You have the ship of your abilities, potentials and … Read More

Causes Of Underachievement

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It may be no surprise to hear that negative thinking is one of the reasons for underachievement. Your life is built on your self-image and that image will depend on what you tell yourself. When you choose (and you do choose) to engage in negative thinking you are deciding to … Read More

Bonuses: How To Raise the Value of Your Products

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Whether you create and sell your own products, buy reselling rights or rebrand other people’s products, adding value with bonuses is a well-used tactic in affiliate marketing. Why? Because a good bonus is valid, honest, and truly does add value to any offer. Perhaps most importantly, it makes the customer … Read More

Beginner’s Guide to Network Marketing (MLM)

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Network Marketing, also called MLM (multi-level-marketing) can be very profitable. Many companies operate in this way.   The main requirement for this business is to be good at selling. Most network marketing companies provide plenty of training materials and help.   When you join a network marketing company there are … Read More

Are Your Sales Scripts Working For or Against You?

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Sales scripts are a double edged sword. On one hand, they can help you present your selling points and sales rebuttals in an organized, strategic way. Used incorrectly, however, they can undermine your sales effectiveness and actually cause you to lose sales. Here’s a caveat worth considering: Although sales scripts … Read More