Have you ever had a business or service provider ask you for referrals? They say things like, “Do you know anyone who might be able to use my services?” or “My business relies on referrals. Who do you know who you can introduce to me?” Getting referrals for your business … Read More
How to Tell When a Marketing Strategy Doesn’t Work
Marketing is an essential part of any business, and it’s a fairly easy process to learn. However, there are many things that can go wrong when you try to market your products or services. One of the biggest problems businesses face is not understanding the difference between strategy and tactics. … Read More
3 Metrics Frameworks For Tracking Your Sales and Financial Metrics
In this excerpt from our book, Systematic Advisor Marketing: How Financial Advisors Can Strategically Attract, Convert, & Retain More Clients, Ken Cook discusses a topic most advisors – most businesses, in fact – overlook. That’s their numbers. Having been in the marketing industry for about a decade at the … Read More
5 Mistakes to Avoid when Attracting Clients
There are many tactics you can use to get new clients. And yet, businesses are still tripping over themselves to bring in new business. Through the analysis of countless clients and business owners, it has been found that businesses tend to make these 5 common mistakes when attracting their target … Read More
How To Convert More Prospects Into Clients
The challenge of converting prospects into clients is an issue that has faced businesses since the dawn of commerce. Although there are many ways to approach this problem, the simplest approach involves three easy steps: understanding your audience, defining desired outcomes for them, and establishing a plan to apply consistent … Read More
A Primer On Incorporating Upselling In Your Business
When you hear the word upsell, most people think “would you like fries with that?” or “would you like to supersize it?” But upselling is a lot more than just getting a bigger burger for $1 extra. Upselling, simply put, is when you offer additional products or services, often at … Read More
4 Ways to Attract More Clients to Your Business
A marketing strategy is essential in today’s world for any business to succeed, and it starts by attracting more clients. That’s why it is so important for any business to take the time and invest in attracting new clients. The key to success starts with attracting more clients by making … Read More
How To Write Effective & Result-Oriented Marketing Emails
According to the Direct Marketing Association, over 66% of purchasers claim they made a purchase based on an email marketing message. That tells you that email marketing is still very important. In fact, according to McKinsey & Company, email marketing is almost 40 times better at new customer acquisition than … Read More
Why Systems Are So Important In Business
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Target Marketing for Financial Advisors
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