Category Archive

One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way, not only about the product being sold but also regarding how potential customers will act and react to our advertising approach. This then begs the … Read More

One of the more challenging aspects of learning how to attract prosperity is the ability to “know” you’re prosperous – even when you don’t yet feel like you are! When your outer circumstances keep reflecting the illusion of lack, it’s easy to get frustrated because you think your attraction attempts … Read More

Take100% Responsibility for Your Life/Business   The first principle states that there is only one person who is 100% responsible for my life-it is me. This is the first principle of success. If we want to be successful in life, we first have to take total responsibility for our lives. … Read More

Some people waste their lives trying to avoid making mistakes but cripple their careers since perfection isn’t attainable. They ultimately make fewer mistakes but accomplish fewer because they waste so much time trying to make things perfect. Time is money in business. Doing a good job today is more profitable … Read More

You probably know the myth of innovation as a sudden flash of insight that comes from nowhere. We read about that “aha” moment, or that light bulb turning on in the mind of some inventor or innovator, and this is true to an extent. Einstein really did get flashes of … Read More

When you need to remember something important, find a way to create an image about it in your mind that is very funny or bizarre.  Your brain easily remembers things that are unusual, funny, or scary, while it easily forgets things that don’t stand out in any way.   Make … Read More

Listening, often overlooked, is a vital aspect of the human communication process. While speaking is often practiced and emphasized by many, the art of listening isn’t one on which we find people spending much effort. In actuality, listening is easy and can be improved by following just a few simple … Read More

Positive thinking is making a conscious effort to think with an optimistic attitude and anticipate positive outcomes.  Positive behavior means purposely acting with energy and enthusiasm. When you think and behave positively, you guide your mind toward your goals and generate matching mental and physical energy.   Positive thinking and … Read More

Everyone, at some point of his or her life, has dreamed of being somebody special, somebody big. Who hasn’t fantasized about being the one who hits the game-winning homer? Who hasn’t dreamed of being the homecoming queen? And how many times have we dreamed of being rich, or successful, or … Read More

It’s such an easy question to ask: “Who’s your ideal customer?” And it can be so challenging to answer! After a presentation I gave last night, one of the attendees approached me to say she had two ideal niches she loves to work in, and yet because she wants both, … Read More