5 Inspiring Action Verbs That Can Change Your Life

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If you’re having trouble getting inspired, it may be simply your choice of verbs. Here are 5 action verbs that can help get you inspired and get you out of your rut.   We’ve all been stuck in that place where things just don’t seem to go forward. We have … Read More

5 Easy Steps To Accomplishing Any Goal

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Accomplishing Any Goal is just 5 Easy Steps away:       Establish a definite date – Set your goals in reverse. Pick a date of completion and work backward. Ex. Set a goal for the end of the month and then set short term goals for each day through … Read More

3 Reasons Why The Copy You Hate Will Bring Profits You Love

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Every copywriter’s nightmare. We write a beautiful copy for a client, who takes one look and says, “You can’t be serious! This is too sales-y…or too simple…or too different…”   In response, I tell my own clients, “You may not like this copy. But you’re not the target market, even … Read More

3 Powerful Tactics That Motivate Customers To Buy

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Wooing customers is a little bit like dating.  No, you can’t present the engagement ring on your first date!  There’s a two-way relationship that grows one step at a time before it leads to the church doors.  You can’t rush it… you can’t skip it… if you’re looking for the … Read More

3 Foolproof Ways To Soar Through A Recession

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Winners are always looking for ways to grow their business.  They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren’t available during better economic times.    Get More For Your Advertising Buck   When the economy makes a … Read More

A Brief Guide To Creating Successful Ads

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Think back to the last car you bought.  Did you really NEED a car at the time? Chances are the car you were driving at the time was still running just fine when you bought the car you have now.  The point is, people rarely buy because they need… they … Read More

7 Ways To Keep Them Coming Back For More

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There’s this gut reaction that most businesses have when it comes to marketing. Spend money looking for new clients. But the fact is it’s far more expensive to find new clients than retain the ones you already have. Several studies have estimated the cost of a new client being somewhere … Read More

5 Offbeat Ways to Earn a Client’s Referral

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If your business runs on referrals, you’d better have a plan for actually getting them. That’s because referrals won’t come consistently or easily unless you take action and create a plan for getting them. After all, the hardest part about earning a client’s referral is getting them to refer you … Read More