Category Archive

It’s crucial to know your prospects if you want to market effectively to them.   Take this quick quiz to see how well you know and understand your prospects. If you can’t answer these questions, how can you be sure you are connecting with your audience in a relevant and … Read More

A successful marketing plan relies heavily on the pulling power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write a perfect ad copy; it is based on a number of factors, … Read More

Have you written a great book, but had trouble finding leads?  The goal is to find customers interested in your book and prompt them to purchase your book.  This is a task that is no easy feat unless you understand psychology.  You can persuade potential customers through various psychological techniques. … Read More

Want to have great ideas? You could try waiting to see if they pop into your head someday, and they honestly might. However, if you want a more systematic method you can use today, here it is in three simple steps:   Get knowledge in the area in which you … Read More

As a former owner of a National Speakers Bureau, I have learned from several thousand professional speakers “How to Give a Great Speech.” Here are some techniques that I share with my coaching clients who want to become paid professional speakers or business professionals who want to deliver masterful presentations. … Read More

Being a Mom is one of the most rewarding and wonderful years of a woman’s life, so it can be hard for a mom when faced with the thought of having to go out and find a job, to bring in extra money. There are options out there for Moms … Read More

There’s a great line in Alice in Wonderland when the Queen says, “Sometimes I think of 6 impossible things before breakfast.” I think you’ll agree that this has to be creativity at its best! As a small business owner this is an ideal you really need to strive for … … Read More

There are many differences that separate the winners in business and life from those who are struggling and falling by the wayside. One big difference is how they handle failure.  Successful entrepreneurs have a positive mindset around the experience of failure. When they fail, they look at it as a … Read More

In this day and age, we are so inundated with choice and opportunity that you might even say we are spoiled for choice.  There is just so much that we could do that we often end up not doing anything at all. Procrastination is one of the biggest dream killers. … Read More

1. What you need first is to have a strong desire. A desire like a fire! Not like a little flame you have to stir to get some heat going. No, you need a strong desire, you must really want to have what you long for! If you want something … Read More