According to the Direct Marketing Association, over 66% of purchasers claim they made a purchase based on an email marketing message. That tells you that email marketing is still very important. In fact, according to McKinsey & Company, email marketing is almost 40 times better at new customer acquisition than … Read More
No, Email Marketing Is Not Dead (Here’s How You Should Use It)
For years, now, marketing gurus have been pronouncing the death of email marketing. Most of the time they’re just trying to sell you on using their latest whizz-bang alternative (like SMS or Facebook Messenger). But the fact is email keeps going strong. That’s why one of your most valuable assets … Read More