Marketing Automation

Marketing automation has the power to free time,  improve sales and create repeat customers. Prepared Marketing has a team of certified marketing automation experts in Portland, Oregon. Many big businesses understand the power of automated marketing which allows them to put into place processes to help grow their bottom line and prevents missed opportunities. Whether you have a team or you’re the only person, our consultation, and implementation services improve your marketing efforts.

• Do you ever drop the ball on a customer opportunity?
• Do have email tasks that you find yourself repeating?
• Do want to grow a network of people that you need to communicate with easily?
• Do you want to improve sales?
• Is collecting payments after the sale a challenge?
• Would finding the lifetime value of a customer be of value to you?

We can accomplish all of these things and much more with Infusionsoft or other similar marketing automation software.

What Is Marketing Automation?

Marketing automation is the use of software to complete marketing tasks that are repetitive. These tasks include email,   letters,  social postings and more. The primary purpose of software is to increase a companies income by allowing people to work more efficiently. Imagine your sales funnel; marketing automation deals with the middle of the funnel. It isn’t what bring in new leads but nurtures those contacts you already have or will get. Put another way marketing automation systems aren’t fundamentally designed to bring new leads. The goal of any marketing automation system is to create consistent, intentional and predictable follow-up with the leads you already have driving them towards an ultimate sale. At Prepared Marketing we use Infusionsoft, proudly however HubSpot, Marketo, Active Campaign are other marketing automation systems that one should have on your radar (sorry Salesforce…).

Marketing Automation Delivers Metrics

Knowing where your marketing is working is worth its weight in gold. We can help consult and deliver processes that help derive reports from your automation efforts. This  includes everything from where time is spent to what kind of customers you should be targeting.

Marketing Automation Saves Time

Time is your most valuable commodity within your business. By implementing a marketing automation process we can help free up your time.  At Prepared Marketing we’ve implemented processes that have helped companies improve their sales, collect payments, create return customers and deliver awareness.

Marketing Automation for Teams

Marketing Automation provides a tool for teams to succeed. By having processes in places sales teams and management teams can see what is working well and where to improve. Its a powerful tool to help deliver results that your team can get behind.

Multiply Yourself

From a small business perspective the most powerful part of marketing automation is the ability to multiply yourself. Contrary to popular belief, marketing automation does not remove human interaction but rather amplifies and improves it. Where you might miss opportunities in your marketing efforts marketing automation will help you to prevent them from ever becoming a problem in the first place.

Follow-up Simplified

Can we just be honest for a minute? Following up with people is very difficult to do on a consistent basis because doing business gets in the way of follow-up. Can we get an Amen to that? Even more difficult than that is following up with everyone you meet on a consistent basis. It doesn’t really matter if you’ve met someone at a networking event or they just downloaded your best lead magnet consistent follow-up is essential to growing your business. As someone, probably Clate Mask, once said, the path to hell is paved with good intentions but the path to business success is built upon marketing automation.