3 Metrics Frameworks For Tracking Your Sales and Financial Metrics

David BaerUncategorized

In this excerpt from our book, Systematic Advisor Marketing: How Financial Advisors Can Strategically Attract, Convert, & Retain More Clients, Ken Cook discusses a topic most advisors – most businesses, in fact – overlook. That’s their numbers.    Having been in the marketing industry for about a decade at the … Read More

How To Write Effective & Result-Oriented Marketing Emails

David BaerEmail Marketing

According to the Direct Marketing Association, over 66% of purchasers claim they made a purchase based on an email marketing message. That tells you that email marketing is still very important. In fact, according to McKinsey & Company, email marketing is almost 40 times better at new customer acquisition than … Read More

The Power Of Thinking Strategically

David BaerStrategy

The Power Of Thinking Strategically

Napoleon Hill once said, “You have a brain and mind of your own. Use it and reach your own decisions.” What comes to mind when you hear the term “strategic thinking?” Do you picture big business or corporation members gathered around a conference table, hashing out a plan of how … Read More

3 Habits of Highly Successful Business Owners

David BaerSmall Business

3 Habits of Highly Successful Business Owners

Owning and running and business can be overwhelming, but with good productivity habits you can get more done in less time, helping your business to grow more quickly. Here are three habits of highly successful business owners: Plan Prepare Produce Let’s take a closer look at each one… Plan One … Read More

3 Core Activities Required To Grow Your Business

David BaerOptimization, Small Business

3 Core Activities Required To Grow Your Business

The key to business growth is to take consistent steps that will help you get more traffic, grow your list, and generate more sales. Let’s take a closer look at each of these three components… Get More Traffic For best results, follow these steps: Select traffic sources that produce high-quality, … Read More

How To Get More Done In Less Time Using Outsourcers

David BaerSmall Business

A great way to grow your business is by hiring freelancers to handle some of your most important business-building tasks. This process involves three main steps: Deciding what to outsource. Doing your due diligence. Developing a business relationship with your freelancer.   Let’s take a closer look at each of … Read More

Your Prospects Are Judging The Way You Look Online

David BaerSmall Business

For many people, perception is reality. What that means to you is that your prospects are probably judging you for the way you present yourself and your business. It’s kind of like judging a book by its cover. So if they’re visiting your website, and something about your business or … Read More

Brand Building for Small Businesses

David BaerSmall Business

Brand Building for Small Businesses

We are not big proponents of brand marketing for the sake of getting your brand seen more. In fact, most brand marketing is a waste of money when compared to the practicality of direct response marketing for most small businesses. That said, branding can still be important for reinforcing ideas … Read More