The Blog

Goals must be set in advance! Determine your direction accordingly.   When you consider setting goals in your business, you are much like the captain of a ship. You have the vast area of the sea of your life before you. You have the ship of your abilities, potentials and … Read More

It may be no surprise to hear that negative thinking is one of the reasons for underachievement. Your life is built on your self-image and that image will depend on what you tell yourself. When you choose (and you do choose) to engage in negative thinking you are deciding to … Read More

Whether you create and sell your own products, buy reselling rights or rebrand other people’s products, adding value with bonuses is a well-used tactic in affiliate marketing. Why? Because a good bonus is valid, honest, and truly does add value to any offer. Perhaps most importantly, it makes the customer … Read More

Network Marketing, also called MLM (multi-level-marketing) can be very profitable. Many companies operate in this way.   The main requirement for this business is to be good at selling. Most network marketing companies provide plenty of training materials and help.   When you join a network marketing company there are … Read More

Sales scripts are a double edged sword. On one hand, they can help you present your selling points and sales rebuttals in an organized, strategic way. Used incorrectly, however, they can undermine your sales effectiveness and actually cause you to lose sales. Here’s a caveat worth considering: Although sales scripts … Read More

Video Transcript: Ken Cook And so when you look at marketing, I like to use the term total warfare, right? It’s everybody in the business. How do we as entrepreneurs use all the assets at our disposal effectively? What are those things that maybe others don’t think about as marketing … Read More

So what exactly is a “Small Business Lone Ranger?”  A “Small Business Lone Ranger” is a business owner who does all the work themselves.   No matter how big or small the project, the Lone Ranger handles 100% of it. Either because they’re afraid to let go of control or … Read More

Video Transcript: Ken Cook That is perhaps the biggest game changer for the small business, is to have something that works when you’re not. Have something that’s selling, that’s marketing, that’s engaging while you’re sleeping. So if you look at that piece of automation, what is it that is so … Read More

So often we don’t utilize one of the most persuasive selling components in our marketing materials – the words of our own clients.  Many creative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too self promotional.” Well of … Read More

What’s your dream? Want to give your vision a jumpstart? Write down your goals and use these questions to speed up delivery of your dream.   What’s your highest priority this lifetime?   What’s most important for you to experience, explore or embrace this time around? Until you answer this … Read More