7 Ways To Keep Them Coming Back For More


There’s this gut reaction that most businesses have when it comes to marketing. Spend money looking for new clients. But the fact is it’s far more expensive to find new clients than retain the ones you already have. Several studies have estimated the cost of a new client being somewhere … Read More

5 Offbeat Ways to Earn a Client’s Referral


If your business runs on referrals, you’d better have a plan for actually getting them. That’s because referrals won’t come consistently or easily unless you take action and create a plan for getting them. After all, the hardest part about earning a client’s referral is getting them to refer you … Read More

5 Steps To Supercharge Your Referrals


Have you ever had a business or service provider ask you for referrals? They say things like, “Do you know anyone who might be able to use my services?” or “My business relies on referrals. Who do you know who you can introduce to me?” Getting referrals for your business … Read More

How to Tell When a Marketing Strategy Doesn’t Work


Marketing is an essential part of any business, and it’s a fairly easy process to learn. However, there are many things that can go wrong when you try to market your products or services. One of the biggest problems businesses face is not understanding the difference between strategy and tactics.  … Read More

3 Metrics Frameworks For Tracking Your Sales and Financial Metrics

David BaerUncategorized

In this excerpt from our book, Systematic Advisor Marketing: How Financial Advisors Can Strategically Attract, Convert, & Retain More Clients, Ken Cook discusses a topic most advisors – most businesses, in fact – overlook. That’s their numbers.    Having been in the marketing industry for about a decade at the … Read More

5 Mistakes to Avoid when Attracting Clients


There are many tactics you can use to get new clients. And yet, businesses are still tripping over themselves to bring in new business. Through the analysis of countless clients and business owners, it has been found that businesses tend to make these 5 common mistakes when attracting their target … Read More

How To Convert More Prospects Into Clients

Cosmo SpadaUncategorized

The challenge of converting prospects into clients is an issue that has faced businesses since the dawn of commerce. Although there are many ways to approach this problem, the simplest approach involves three easy steps: understanding your audience, defining desired outcomes for them, and establishing a plan to apply consistent … Read More

A Primer On Incorporating Upselling In Your Business

Cosmo SpadaSmall Business

When you hear the word upsell, most people think “would you like fries with that?” or “would you like to supersize it?” But upselling is a lot more than just getting a bigger burger for $1 extra. Upselling, simply put, is when you offer additional products or services, often at … Read More

4 Ways to Attract More Clients to Your Business

Cosmo SpadaSmall Business

A marketing strategy is essential in today’s world for any business to succeed, and it starts by attracting more clients. That’s why it is so important for any business to take the time and invest in attracting new clients.  The key to success starts with attracting more clients by making … Read More

How To Write Effective & Result-Oriented Marketing Emails

David BaerEmail Marketing

According to the Direct Marketing Association, over 66% of purchasers claim they made a purchase based on an email marketing message. That tells you that email marketing is still very important. In fact, according to McKinsey & Company, email marketing is almost 40 times better at new customer acquisition than … Read More