Video Transcript: Ken Cook And so when you look at marketing, I like to use the term total warfare, right? It’s everybody in the business. How do we as entrepreneurs use all the assets at our disposal effectively? What are those things that maybe others don’t think about as marketing … Read More
The Secret to a Million Dollar Business
Video Transcript: Ken Cook That is perhaps the biggest game changer for the small business, is to have something that works when you’re not. Have something that’s selling, that’s marketing, that’s engaging while you’re sleeping. So if you look at that piece of automation, what is it that is so … Read More
How Entrepreneurs can Change Their Business with Marketing Automation
Video Transcript: Clate Mask Because before you get to automation, here’s the key thing Steve Jobs said this, You can’t automate what you haven’t turned into a process. And so a lot of the appeal of automation for entrepreneurs is great. You know, like, yes, we want that. We want … Read More
How Keap Establishes an Entrepreneur Empowering Culture
Video Transcript: Ken Cook You guys have done a really good job of creating a culture within Keap, formerly know as Infusionsoft, that I think is in a way, empowers not only your employees and you to see freedom, but empowers them to give your customers glimpse into what freedom … Read More
How Disney’s Immaculate Bathrooms are Used in Marketing Their Theme Parks
Video Transcript: Ken Cook So let’s start off here. Why is marketing so difficult for most entrepreneurs? Clate Mask Yeah, you know, it’s such a great question, because marketing, there’s a few reasons. first of all, it means so much, you know, marketing it can mean advertising to some people. … Read More
How To Convert More Prospects Into Clients
The challenge of converting prospects into clients is an issue that has faced businesses since the dawn of commerce. Although there are many ways to approach this problem, the simplest approach involves three easy steps: understanding your audience, defining desired outcomes for them, and establishing a plan to apply consistent … Read More
A Primer On Incorporating Upselling In Your Business
When you hear the word upsell, most people think “would you like fries with that?” or “would you like to supersize it?” But upselling is a lot more than just getting a bigger burger for $1 extra. Upselling, simply put, is when you offer additional products or services, often at … Read More
4 Ways to Attract More Clients to Your Business
A marketing strategy is essential in today’s world for any business to succeed, and it starts by attracting more clients. That’s why it is so important for any business to take the time and invest in attracting new clients. The key to success starts with attracting more clients by making … Read More
Why Systems Are So Important In Business
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Target Marketing for Financial Advisors
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