If your business runs on referrals, you’d better have a plan for actually getting them. That’s because referrals won’t come consistently or easily unless you take action and create a plan for getting them. After all, the hardest part about earning a client’s referral is getting them to refer you … Read More
5 Steps To Supercharge Your Referrals
Have you ever had a business or service provider ask you for referrals? They say things like, “Do you know anyone who might be able to use my services?” or “My business relies on referrals. Who do you know who you can introduce to me?” Getting referrals for your business … Read More
How to Tell When a Marketing Strategy Doesn’t Work
Marketing is an essential part of any business, and it’s a fairly easy process to learn. However, there are many things that can go wrong when you try to market your products or services. One of the biggest problems businesses face is not understanding the difference between strategy and tactics. … Read More
3 Metrics Frameworks For Tracking Your Sales and Financial Metrics
In this excerpt from our book, Systematic Advisor Marketing: How Financial Advisors Can Strategically Attract, Convert, & Retain More Clients, Ken Cook discusses a topic most advisors – most businesses, in fact – overlook. That’s their numbers. Having been in the marketing industry for about a decade at the … Read More
5 Mistakes to Avoid when Attracting Clients
There are many tactics you can use to get new clients. And yet, businesses are still tripping over themselves to bring in new business. Through the analysis of countless clients and business owners, it has been found that businesses tend to make these 5 common mistakes when attracting their target … Read More
How To Write Effective & Result-Oriented Marketing Emails
According to the Direct Marketing Association, over 66% of purchasers claim they made a purchase based on an email marketing message. That tells you that email marketing is still very important. In fact, according to McKinsey & Company, email marketing is almost 40 times better at new customer acquisition than … Read More
The Power Of Thinking Strategically
Napoleon Hill once said, “You have a brain and mind of your own. Use it and reach your own decisions.” What comes to mind when you hear the term “strategic thinking?” Do you picture big business or corporation members gathered around a conference table, hashing out a plan of how … Read More
3 Habits of Highly Successful Business Owners
Owning and running and business can be overwhelming, but with good productivity habits you can get more done in less time, helping your business to grow more quickly. Here are three habits of highly successful business owners: Plan Prepare Produce Let’s take a closer look at each one… Plan One … Read More
3 Core Activities Required To Grow Your Business
The key to business growth is to take consistent steps that will help you get more traffic, grow your list, and generate more sales. Let’s take a closer look at each of these three components… Get More Traffic For best results, follow these steps: Select traffic sources that produce high-quality, … Read More
How To Get More Done In Less Time Using Outsourcers
A great way to grow your business is by hiring freelancers to handle some of your most important business-building tasks. This process involves three main steps: Deciding what to outsource. Doing your due diligence. Developing a business relationship with your freelancer. Let’s take a closer look at each of … Read More